Opportunities For MARKETING LEADERS:

Many organizations have built custom spaces for use not only by their staff but as venues for customer engagement. Marketers enjoy greater freedom when designing showcases in the metaverse. Scenarios that would be large scale, too expensive or otherwise dangerous to create in the real world can be easily created in virtual form. Metaverse’s immersive qualities can turn complex subject matter into an engaging story and experience. For example, users can discover what happens inside a quantum computer.

Opportunities for PRODUCT LEADERS:

The Metaverse is the next evolution of the Internet and it will increasingly impact how people interact with the virtual and physical worlds. Product leaders need to understand the different metaverse’s evolutionary phases, enabling technologies, products, services and markets to position themselves competitively. The conference will help product leaders understand the Metaverse and its key stages, know which technologies and trends intersect with the metaverse, and how to capitalize them.

Opportunities for TECHNOLOGY LEADERS:

Technology leaders including Chief Technology Officers (CTO), Chief Information Officers (CIO), Chief Digital Officers (CDO), Chief Innovation Officers (CIO) can identify metaverse-inspired opportunities by evaluating high-value use cases, such as gaming, navigation and way-finding apps, augmented reality (AR), and virtual reality (VR) experiences. These are directly related to increasing value to their products and services, and addressing some of their competitiveness challenges.